Did you know?
80% of Essentials readers are responsible for making purchasing decisions.
40% of Essentials readers have either contacted an advertiser or purchased a product advertised in the magazine.
46% of Essentials readers refer to saved/old issues of the magazine for information.
55% of Essentials readers directed colleagues' attention to an article.
73% of Essentials readers rated the magazine's content as either excellent or very good.
Source: NSSEA 2008 Readership Survey
2012 NSSEA Media Kit
Click here to download the 2012 NSSEA Medit Kit, containing all the essential information about advertising with NSSEA. This document is in PDF format.
Advertise in Essentials Magazine
Place an advertisement in Essentials magazine using the Essentials magazine Ad Insertion Order Form.
Advertise in Essentials Weekly
Place an advertisement in Essentials Weekly using the Essentials Weekly Ad Insertion Order Form.
Advertise in the NSSEA Membership Directory
View the Naylor Ad Media Kit to advertise in the NSSEA Membership Directory.
Advertise in specED Quarterly
Place an advertisement in Essentials Weekly using the specED Quarterly Ad Insertion Order Form.
Readership Profile
NSSEA Essentials, the official flagship publication for the National School Supply and Equipment Association (NSSEA), is mailed to more than 3,300 people four times a year.
Of NSSEA Dealer readers, 96 percent are the decision-makers at their companies. Most are the sole owners of their retail stores, catalogs, and distributor businesses. NSSEA’s Dealer members are pre-qualified. To become an NSSEA member you must be in business, be in the school market, and verify a list of school market vendor contacts. NSSEA members support the industry and are serious about providing the school market with the best quality products and services available.
The School Market
The market for school equipment, instructional materials, and consumable supplies—defined by the National School Supply and Equipment Association (NSSEA) as educational products sold by dealers for use by educational institutions or as a supplement to learning outside the classroom — is estimated at $12.6 billion.
About two-thirds of the manufacturing companies in the market sell to consumers through retail stores. Of NSSEA's over 1,200 member companies, more than 750 are dealer operations with over 1,000 retail locations. Many of these retailers also have distributor sales to institutions and own catalog businesses. Dealers attend NSSEA tradeshows to order products for their stores, catalogs, and distribution sales.
The majority of advertising in NSSEA's publications is aimed at these retailers/dealers. Most Essentials readers are the sole owners of their retail stores, catalogs, and distributor businesses. Many are the primary product buyers and specifiers for their business. NSSEA’s dealer members are pre-qualified. To become an NSSEA member you must be in business, be in the school market, and provide a list of school market vendor contacts. NSSEA publications are not aimed at consumers and are strictly for the educational products trade.
If you are interested in placing an ad in Essentials magazine, contact DeShuna Spencer.
Advertise in the Show Programs
You can gain additional exposure for your company by advertising in either the School Equipment Show or Ed Expo Show Programs Ads are available in a variety of sizes to meet your marketing needs and budget. A Media Kit with pricing and specifications will be posted here when ad sales are open. If you have questions regarding these advertising opportunities or to request your space you can contact Paul Walley, at Naylor, LLC, 800.369.6220, ext. 3354 or pwalley@naylor.com.