|
| Jim
McGarry is NSSEA’s President/CEO. His
quarterly column, End Zone, discusses current
trends in the school market and how they
affect NSSEA members. |
| Rich Kizer and Georganne Bender, professional speakers and nationally-recognized experts on consumer trends and retail marketing, write the Retail Rx column. From tips on how to properly display a new product to advice on how to open a second store, the duo helps members maneuver through the world of retail. Visit www.kizerandbender.com or www.kizerandbender.blogspot.com to learn more. |
|
Bob Stimolo is NSSEA's Official School Market Consultant and President of the School Market Research Institute
(SMRI) in Haddam, CT. He's an education marketing consultant and a longtime Essentials columnist. Bob's has also contributed
to The State of the School Market Report. Visit the SMRI Website at: www.smriinc.com. |
