About Essentials
NSSEA Essentials, the official flagship publication for the National School Supply and Equipment Association (NSSEA), is mailed to nearly 3,000 people four times a year.
Essentials is geared to suppliers, dealers, and service providers in the school supply industry.
Each issue is designed to bring you the information you need to stay on top of the school supply market and improve your business know-how.
It is delivered to your choice of mailbox or inbox in four super-sized issues that center on the main topics you want to read about the most: School Market Trends (summer) and the School Equipment Show (fall), Back to School News (spring), and Ed Expo (winter).
Regular Columns
| Title | Description |
|---|---|
| All in the Family | Practical tips on how to manage a business with family members |
| From The Marketing Side | Readers receive effective, cutting edge strategies to improve their direct marketing initiatives in the educational arena |
| Supply & Demand | Member manufacturers discuss hot topics and share best practices for running an educational supply company |
| Business in Five | A member company is profiled and asked five questions about their business and the current school market |
| Face Time | An NSSEA individual member is featured in this intimate profile |
| Retail Rx | From tips on how to properly display a new product to advice on how to open a second store, Bender and Kizer have the right prescription to fix your retail dilemma |
| Conference Call | A different business-related question is answered by five fellow NSSEA members |
| Industry News | The latest new products, awards, catalogs releases, new members, acquisitions, and company hires |
Read the Digital Edition of Essentials
Members, sign in to read the Digital Edition of Essentials magazine right now!
Essentials Magazine Archives
Are you looking for an issue of Essentials from March 2009 or earlier? Find the PDFs in the Essentials Archives. The archives are for members only and require a login.
Advertise in Essentials Magazine
Place an advertisement in Essentials magazine using the Ad Insertion Order Form or using the 2013 Ad Media Kit. For more information please email Publications@NSSEA.org.
