Industry Reports
The Complete K-12 Report®: Market Facts & Segment Analyses
EMR's fourteenth annual edition of The Complete K-12 Report analyzes the domestic K-12 school market in all of its facets - textbooks, supplemental materials, computer hardware, software, digital resources, video, online - and in each of its grade levels and major curriculum areas. In addition, specialized "markets within the market", including Response to Intervention (RTI), English Language Learners (ELL), Early Childhood, Special Education, Title I, and Assessment are thoroughly examined. Much of the data presented here comes from original studies conducted by Education Market Research, using a school market information gathering network comprised of tens of thousands of educators at all grade levels.
The Complete K-12 Report: 2012 contains thoroughly updated and expanded market intelligence, based on EMR's own proprietary survey research:
- K-12 Market Size, Structure and Historical and Projected Growth Rates
- Market Size for Textbooks, Supplemental Materials, School Supplies, and Hardware/Equipment/Furniture
- The Reading Market
- The Mathematics Market
- The Early Childhood Market
- The ELL Market
- The Interactive Whiteboard Market
- Public School Enrollments & Expenditures
- And much more!
To order your copy, click here.
2011-2012 Course Crafters Guide to the ELL Market
The English Language Learner (ELL) market is the fastest-growing segment of the prek-12 market. The language minority and immigrant student population is growing all across the country and the ELL population is struggling to achieve academically. The ELL market presents increasing and significant opportunities for parent/teacher stores, publishers, and other suppliers to schools.
Through a partnership with Course Crafters, a leading curriculum development and consulting company that has focused on the ELL market since 1993, NSSEA will be offering Course Crafters' new comprehensive and practical Guide to the ELL Market at a special 20% discount to NSSEA members! Regularly priced at $1,500, NSSEA members pay just $1,200. Preview the Table of Contents.
As a special bonus to NSSEA members, if you purchase the 2011-2012 Course Crafters Guide to the ELL Market by October 1, 2011, you will receive up to 30 minutes of free consulting from Lise Ragan, CEO of Course Crafters and Ed Expo 2012 Dealer Conference Speaker, to help you develop a winning ELL strategy for your organization!
To order your copy, click here.
National Survey of Interactive Whiteboard Usage
Interactive Whiteboard (IWB) usage has been widely reported throughout the K-12 school market, with brand names including SMART Board, ACTIVBoard, PolyVision, and Mimio starting to gain a strong foothold in this segment. Education Market Research (EMR) has just released a new report, the “National Survey of Interactive Whiteboard Usage”, now available to NSSEA members at a 12% savings. EMR's survey data yields a 2010-11 market size of $1.035 billion for IWB hardware and accessories and $592.5 million for IWB content and tools. Here are a few of the survey highlights:
- An impressive 63.5% indicated they have their own IWB, which they do not share with any colleagues.
- A strong majority (65.1%) of the sample said they use an IWB with their students every day, which would work out to about 20 times a month.
- According to the largest group of survey respondents (42.7%), they have their IWBs in use more than 5 hours a week. The average usage duration is 4.6 hours a week.
- In grades K-2, Mathematics (93.8%) and English/Language Arts (92.3%) get the most mentions for frequent IWB use.
- In grades 9-12, Mathematics (55.7%) is still number one, but Science (32.9%) and Social Studies (30.5%) come before English/Language Arts (26.3%).
The list price for the National Survey of Interactive Whiteboard Usage is $1,250, but is available to NSSEA members for $1,100 (a 12% savings). To order your copy, click here.
Supplemental Products Market: 2010
Education Market Research has just released its brand new supplemental market segment study, Supplemental Products Market: 2010 (Education Market Research, 2010, 128 pages, $1,250). Based on EMR's proprietary industry survey conducted in the Summer 2010, this comprehensive report answers all of your questions about the products, the practices, and the trends in today's $14.11 billion K-12 supplemental market niche.
Based on the survey data, the supplemental instructional materials segment was down 5.1% in 2009, the school supplies segment was down 8.0%, and the hardware/equipment/furniture segment was up 5.6%. Putting the three segments together yields an estimate of all supplemental educational products sales in 2009 totaling $14.11 billion, up 0.3% compared to 2008. Having already booked sales through the first half of the year, the responding companies forecast a market increase of 3.7% to come in 2010.
To purchase your copy of Supplemental Products Market: 2010, visit the NSSEA store. Pay by credit card, and download your report right to your desk! NSSEA members will receive a 12% discount off the published rate ($1,100 per report).
Education Market Research has also just released another new study, Early Childhood Market: 2010 (Education Market Research, 2010, 223 pages, $1,250). Based on EMR's proprietary survey of 16,000 educators conducted in the Spring 2010, this comprehensive report answers all of your questions about the products, the practices, and the players in today's $1.1 billion Early Childhood market niche.
The market size has definitely changed, adding approximately 1.2 million students, 67,000 classrooms and 67,000 teachers, and $345 million in spending. This computes to market segment spending growth averaging 5.9% per year since 2002. In this report you will also find a detailed analysis of early learning furniture in terms of purchase decision makers, spending, and brand loyalty, order your copy today.
To purchase your copy of Early Childhood Market: 2010, visit the NSSEA store. Pay by credit card, and download your report right to your desk! NSSEA members will receive a 12% discount off the published rate ($1,100 per report).
2010 Retail Market Awareness Study
The Retail Market Awareness Study reports on teachers' knowledge of parent-teacher stores, including their spending patterns, funding sources, shopping preferences, and factors that influence their purchasing decisions. Published every two years. This report can be ordered in the NSSEA Store.
The Retail Store Report provides insights into the operating characteristics of retail school supply stores. The report includes comprehensive guidelines for analyzing the procedures and profitability among specialty retailers in the school supply market to help retailers evaluate, plan, and better manage their businesses. Published every two years. Participants, receive your complimentary copy of the survey here.