The key to every successful business is mastering the ability to market your business effectively. Marketing is all about serving the needs of your customer. In this section you will find resources to help you tap into new customers, develop effective promotions, expand your product sales, and more.

EXPERT CONSULTANTS

Rich Kizer and Georganne Bender
http://www.kizerandbender.com/
info@kizerandbender.com
Telephone 630.513.8020
Toll Free 888.215.1839

Bob Stimolo
School Market Research Institute
www.school-market.com
rstimolo@smriinc.com
(800) 838-3444
(860) 345-8183

Stevanne Auerbach (Dr. Toy)
For the Best Advice on Children’s Products
http://www.drtoy.com/main/index.html
drtoy@drtoy.com

TOPICS

• Branding
  • Members Share Branding Techniques
  • Powerful Logos & Taglines
• Equipment & Furniture Topics
  • Educational Interiors
  • Furniture Sales - Expand Your Base
• Expanding to Toys
  • Building a Successful Toy Store
  • Tapping Into the Parent Market
• Improving Retail Sales
  • Commodity or Charisma - What Kind of Retailer Do You Want to Be
  • Fast Track Retailers
  • Hardwork and Patience - Key to Opening a Second Store
  • Merchandising
  • Promotional Tools to Drive Business to Your Retail Store
  • Retail Buying
  • Retail Trends - What's Right, Right Now
  • Suggestive Selling Equals Success
  • The Power of PR
  • Who Produces High Profit and Why
• Market & Price
• Marketing Your Business
  • Better Email Marketing
  • Catalog Mailing Schedules
  • March is for Mailing
  • Marketing to Millenials
• NCLB Implications
  • Surviving No Child Left Behind
• Sales Training
  • First Steps to Effective Sales Planning
  • The Successful Sales Meeting
  • Training Tips to Grow Your Assets
• Tradeshow Marketing
  • Making An Impact at Tradeshows