Make Informed Decisions
Companies in the educational products marketplace rely on Essentials magazine to cover trends impacting the industry. Distributed quarterly in both print and digital format (valued at $149), Essentials includes a special summer State of the School Market edition, which provides the latest statistics and trends in the education market. Members also enjoy more frequent updates via Essential Weekly delivered in your email inbox every Tuesday morning.
NSSEA members receive a complimentary subscription to School Marketing Newsletter – a one-of-a-kind resource devoted exclusively to all aspect of marketing to Pre-K to 12 educators. (Twelve monthly issues valued at $119.)
Expand Your Network
Find People and Products
The NSSEA Membership Directory & Buyers Guide is the industry's most valued reference guide and an essential tool for your business. Members can access the member data in many convenient formats, including: downloadable lists, lists on pressure-sensitive mail labels, and two online searchable directories (company and Individual).
Get Social with NSSEA
Connect with your professional colleagues through active conversations with like-minded school marketers on NSSEA's Facebook page, Twitter and LinkedIn.
Connect with your Peers
Share successful small business strategies with fellow members by exchanging best practices through the NSSEA Connect Listserv! Ask and answer key questions through NSSEA Connect, a knowledge exchange forum that enables member companies to learn from your peers and enhance your operational effectiveness and efficiency. Start or join the conversation.
Face-Time With Other Store Owners and Suppliers
"I believe the connections I have made and real face-time with other store owners and suppliers has been invaluable to my company."
Kindle Kay Wills, Owner, The Neighborhood Tutor - Member Since 2000
Find a Rep
NSSEA Independent Manufacturers Representatives are building a stronger market by connecting people here to help grow the channel and connect people. They represent several non-competitive product lines to educational dealers and distributors, and serve as a conduit between the manufacturer and the dealer.
Tap the Expertise of a Fellow Member
The members-only Mentor Connection Program provides a wealth of knowledge to help establish long-lasting peer-to-peer business relationships. This online service matches mentees with experienced business professionals in the education industry. These seasoned professionals will share their own experiences and help you develop business growth strategies.
Support & Promote Your Industry
Advocating for our members and promoting the distribution of safe and effective educational products in the marketplace is an important part of NSSEA's role. As your voice on Capitol Hill, NSSEA addresses legislative and regulatory issues that affect the educational products industry in particular and small business more broadly. NSSEA keeps members informed about Washington's legislative and regulatory activities through action alerts and information in Essentials Weekly. NSSEA is active in coalitions and partnerships to increase school funding, ensure safe/green schools, and protect the interests of small businesses.
Emphasis on the Importance of Advocacy
"As our voice in Washington, I find great value in the association’s efforts to ensure
laws and regulations serve the public without acting as a detriment to the business
development and growth of its members."
Ted Firnberg, School Aids, Inc. - Member Since 1978
Increase Your Profile
NSSEA dealer members and their retail store locations are listed on Teacherstores.com with more than over 27,000 unique hits and growing each day. Dealer members receive an automatic FREE basic listing in parent-teacher store/online locator which will help consumers' worldwide find their way to your business. Any teacher, parent, grandparent, etc. can visit to find the educational products store nearest them.
Connect Face to Face at Industry Events
NSSEA trade events provide you with the ideal platform for launching new products, discovering the latest trends, sharing information, and learning in professional development workshops. Significant savings are available exclusively to NSSEA members at both industry events:
Ed Expo is the ideal meeting place for suppliers, dealers, and reps of instructional materials, technology products, educational supplies, and teaching aids. At NSSEA's back-to-school tradeshow, you will save money for your store, dealership, catalog or internet business; discover thousands of innovative educational products; develop a resource network; and invest in your business growth and professional development. Find new products and make new connections!
EdSpaces is the premier marketplace for state-of-the-art learning environments and the industry's annual meeting place for dealers, distributors, manufacturers and the professionals who evaluate, influence, recommend, specify, bid and purchase the most innovative products for today's educational facilities.
More Than Just A Trade Show
"NSSEA is more than just a trade show, it is a trade association. The Ed Expo is one
of two trade show events this association manages in addition to all the other
services membership requests."
Find Solutions & Increase Your Revenues and Profitability
The NSSEA Learning Center offers a variety of learning opportunities, all at discounted rates for NSSEA members, to advance your knowledge, skill set, and career growth.
Find business solutions without leaving your office via the NSSEA Webinar Series. These 60-minute sessions cover a variety of topics from best business practices, market analysis, and more at no additional charge to members. Members can also have complete access to all the webinar recordings and slides at our on demand Webinar Library.
NSSEA hosts educational sessions and workshops at both Ed Expo and EdSpaces on a wide variety of current issues facing businesses within this industry and taught by experienced practitioners. Acquire the latest trends and best practices on customer service, business management skills, and school market expertise.
One of the best ways to learn is from each other! Members gather to share common concerns and work together to find solutions to challenges facing educational marketers.
Webinar Series…Very Helpful to Me and My Staff
"NSSEA's webinar series on Educational Funding was very helpful to me and my staff. I took 3 pages of notes on statistics, trends, and advice I felt impacted our state, teachers and industry. Then, I was able to share those notes and highlights right away with my staff."
Angie Sorrel, Buyer, University Book & Supply, Inc.- Member Since 1998
Anticipate and Prepare for Emerging Industry Trends
NSSEA has negotiated with respected industry market research firms to provide members with quality reports to provide the edge needed to expand your business. Here are some just a few of the reports that will allow you to identify trends in the marketplace, all available to members at member pricing:
NSSEA Retail Store Report: This popular report is management tool designed to provide comprehensive guidelines for analyzing, evaluate, and better manage the procedures and profitability among educational supply retailers.
School Marketers Annual Survey Report: The School Market Research Institute's annual survey is an analytical insight on recent sales by market segment (preschool/day care, elementary schools middle schools, high schools, and colleges/universities) while determining the average sales growth per each segment.
The Complete K-12 Report®: Education Market Research (EMR) publishes this comprehensive report that analyzes the domestic K-12 school market in all of its facets - textbooks, supplemental materials, computer hardware, software, video, online - and in each of its grade levels and major curriculum areas.
NSSEA Retail Market Awareness Study: This publication reports on teachers' knowledge of parent-teacher stores, including their spending patterns, funding sources, shopping preferences, and factors that influence their purchasing decisions.
Supplemental Products Market: Education Market Research's supplemental market segment study is based on EMR's proprietary industry survey conducted in the Summer. This comprehensive report answers all of your questions about the products, the practices, and the trends in today's $14.56 billion K-12 supplemental market niche.
Early Childhood Market Report: EMR's survey of this market segment was designed to ask early childhood educators about how they allocate class time, the kinds of instructional materials they prefer to use, how much they spend on those materials, which publishers, manufacturers, and suppliers are providing them with the best products and services, and what types of new materials they feel they need for the future.
Helped My Business Succeed
"I would not have been nearly as successful as I have these past 25 years without being involved with NSSEA – being part of this association has not only helped my business succeed, it has helped me grow personally and allowed me to learn so much from a large number of talented individuals."
Reap the Savings Via the Business Discount Center
As an NSSEA benefit, members have access to discounts and savings opportunities offered by many top service providers.
Transportation Management Service
Through the new partnership with DM Transportation Management, members can receive 80% off DMs current rates using their single view of logistics activities, EasyFreight™- enabling members to efficiently manger their operations.
The Creditors Network is the leader in web-based credit management and represents North America's largest community of children's products vendors that exchange daily credit references, alerts and sales leads about thousands of educational retailers and dealers. NSSEA suppliers members receive a 10% discount.
NSSEA has negotiated discounted rates for GREENGUARD certification to promote the manufacture and third-party certification of sustainable, low-emitting products for educational facilities. The discounts include: waiving the GREENGUARD application fee and 10% off all first-year testing costs in pursuit of GREENGUARD Certification for manufacturers or products new to the program.
Health Insurance Program
NSSEA members can obtain a free no-cost, no obligation individual or group health insurance quote through Mass Marketing Insurance Consultants, Inc. (MMIC). Fast, free quotes e-mailed within 48 hours and a free discount pharmacy card providing savings of 10%-60%.
Through the partnership with Solveras, NSSEA credit card processing receives negotiated group discounts on nationwide MasterCard ®and Visa® processing rates to help you keep more profit on every credit card sales. Members also receive a free confidential saving analysis with no obligation to enroll.
NSSEA's affiliation with NAW (National Associations for Wholesalers-Distributors) and Hertz's Business Account Program, enrolled companies can take advantage of special low negotiated rates, earned Free Rental Days and other premium benefits. In addition, your traveling employees can enjoy a one-year complimentary membership in Hertz #1 Club Gold, a $60 value per membership, to provide an expedited car rental experience.
Successful Hiring and Development Services
NSSEA membership also grants members to partner with Caliper, an international management consulting firm, to offer a wide range of personnel services to member companies. Caliper can help members achieve their goals by aligning the talent and potential of employees with the needs of the business.
Keeps Us Connected
"We joined NSSEA to keep ourselves connected with our industry customers. This organization provides a family atmosphere within the dealer market and helps us get the information we need to market our products and services."
Dana Flaherty, President, Catalog Solutions, Inc. - Member Since 2007
Ready to Take the Next Step? Join Now!
Build a stronger future for your business and the industry. Become a NSSEA member today and leverage the value-added resources to make your business successful.
Questions? Contact NSSEA Customer Service at firstname.lastname@example.org or at (800) 395-5550 or (301) 495-0240.