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Economics Sore Subject for Public Schools Senate Hearing Last Tuesday Spotlights School Reform
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How to Market in a Really Bad Economy Even if your company is doing well during a down economy, you need to make plans for customers who may start cutting back. They key is to shift your marketing from image-oriented marketing to direct response, measurable advertising. If your business is already feeling the effects of a weakening economy here are some strategies you can use to market in a bad economy. 1. Place your focus on more direct forms of revenues versus "image advertising." It's time to show good, measurable results. Coupon redemption programs and the use of promo codes can be very effective. When the economy is down everyone is looking for bargains. With coupons and promo codes you also get to track what's working and what isn't. 2. Learn more about your customers needs. Surveys don't have to cost anything. If you have an email list, you can build a quick survey to send out using Survey Monkey. It's free and easy. You can also put the survey on your Website and offer something free for people to take the survey. Since you may not be able to advertise everything during a bad economy, it's smart to know where to put your money. 3. Call in favors from your vendors. You need to get the biggest bang for your buck. I'm not suggesting hitting up your vendors for such large discounts that it places an undue strain on them. However, get what you can while keeping your relationship good and making sure they stay in business to serve you throughout the downturn. Read the entire article. About the Author: Louis Bernstein has been in the computer industry since 1976. Starting as a data processing recruiter, he moved to account management positions at Digital Equipment Corporation (DEC) for four years and EMC Corporation (EMC2) for two years before starting MindIQ in 1986. During his term as CEO, he has grown the business four different times, bringing to market several products and getting our company included in the Inc. 500 list of fastest growing companies. He also runs a small sales and marketing firm and recently released his first eBook, “How To Start A Business From Scratch...Without Having Any.”
A joint report measuring the progress states have made improving America’s high schools was recently released. The report, “Accelerating the Agenda: Actions to Improve America’s High Schools,” also cites the challenges that remain in ensuring high school students are prepared for college and career success in the global economy. The report was a joint collaboration by the National Education Summit on High Schools, the National Governors Association Center for Best Practices (NGA Center), National Conference of State Legislatures (NCSL), Council of Chief State School Officers (CCSSO) and National Association of State Boards of Education (NASBE). According to the report, “Outdated high schools built for a past era are yielding graduates unprepared for today’s knowledge-driven economy. Our goal is to help state policymakers accelerate the development of a college and career ready agenda. We owe it to our youth and our nation to redesign the American high school and make it a cutting-edge institution once again. The future health of our economy and democracy depends on our answering this call to action.” “The challenges facing education systems are immense – from recruiting quality teachers to preparing students for the rigors of college and the work force,” said William T. Pound, executive director of NCSL. “This report gauges state progress toward implementing policies that meet this challenge that center on college- and career-readiness to help build our competitiveness for the long term.” The report represents the four organizations’ shared vision for the changes needed in today’s high schools and offers fresh ideas and new practices that show state leaders how to:
Additionally, the report highlights emerging trends, such as greater appreciation for international benchmarking and an increased focus on science, technology, engineering and mathematics education that have the capacity to improve student success in the global economy. Download the entire report. Source: The National Governors Association Center
Good News: House Releases Description of Its New $825 Billion Economic Stimulus Plan House Appropriations Committee Chairman David Obey (D-WI) released summaries of multiple sections of the new $825 billion House economic stimulus package on January 15. The House intends to take Committee actions and consider the package, the "American Recovery and Reinvestment Act," on the floor by the end of January. The additional funding for education is intended to “enable more children to learn in 21st century classrooms, labs, and libraries to help our kids compete with any worker in the world: The package provides:
The Senate is developing its own economic stimulus bill which has not been summarized or released yet. After the Senate acts on its bill, Congress will have to conference the two bills and merge them into one final bill to send to the 44th President by mid-February. This is most likely the opportunity of a lifetime to add such huge amounts of federal funding to support education and the economy. There is urgency to move the bills quickly to get the money to where it is sorely needed. Read where the stimulus money is being directed. Source: Sally Shake, Education Legislative Services & the Committee on Appropriation CPSC Compliance Resources Information about complying with the Consumer Product Safety Information Act can be found on NSSEA’s new resource section on CPSIA. New resources include FAQs on lead, labeling, phthalates, testing and advertising, and a sample letter to send to Congress.
This Week's Topics in The Education Supply Playground: Why Don't Teachers Buy Software By Rebecca Haden, A Plus Educational Supply A "December Dilemma" In the New Year By Tai Oyegunle, NSSEA Editorial Assistant Receive NSSEA's Blog in Your Email Inbox: Not exactly sure when to check NSSEA's new blog? Now there's no need to worry. By joining our blog's email subscription list, you will be notified via email whenever NSSEA updates its weekly blog. Sign up today.
Alabama Commission Recommends Redesign of Teaching Profession The Alabama Governor’s Commission on Quality Teaching presented its second report – Innovations in Teaching: Creating Professional Pathways for Alabama Teachers – to Governor Riley outlining seven recommended reforms. The Governor created the commission to develop reforms aimed at increasing student achievement through improved teacher effectiveness. 1. Professional Pathways for Alabama Teachers—The Commission recommends that two systems be selected as “demonstration sites” to begin implementation of the Professional Pathways system. The Commission would raise $75,000 from private sources for a planning grant to work on development with the two systems beginning in the summer of 2009. Source: The State of Alabama Government
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NSSEA Website Redesigned to Improve Member Service Ed Expo Registration — Take a moment to register your personnel and take advantage of your NSSEA member discount of over $100 per person! Ed Expo Video Clips — Check out the new promotional videos produced by fellow Board member Jamey Firnberg and featuring our very own Susan Savoie of Teacher Heaven, Inc. (See box marked “Why Attend.”) My Planner — This new show feature is an online companion to the Show Program. Use this electronic resource to easily map your show, plan your time, and create a unique show planner for use onsite at both Ed Expo and the School Equipment Show. CPSIA Updates — NSSEA is committed to providing you with the resources and information you need to interpret and comply with the Consumer Product Safety Information Act of 2008. NSSEA Network — NSSEA’s social networking site that provides a dynamic one-stop resource for networking. Over the next few weeks activity from the current NSSEA bulletin board will be shifted to this site, so join today and get started connecting with others in the school market. Leadership Corner — Network with your NSSEA elected leaders or find out how to get involved yourself. Current leaders can also access SharePoint on this page. My NSSEA — Just as before, you can update your account, change your company profile, renew, order publications on the NSSEA Store, and register for NSSEA shows by logging into your account. Be sure to give us your feedback on the new Website. We want to hear if we have accomplished our goal of increasing our service to you, our valued member.
NSSEA Bulletin Board and Listserv Move to the NSSEA Network My Ed Expo Tradeshow Planner Debuts Ed Expo Exhibitors: In order to make this tool as effective as possible for dealers searching for needed products, you must activate their digital booth information. To complete the required activation process, please login and enter a company profile so this information can appear to visitors. NOTE: Your Digital Booth - Company Profile is NOT the same as the show program listing. The Company Profile section consists of a company description that will be used as one of the primary search fields for all dealer visitors. It will appear blank unless you fill in your profile. To activate and log into your Digital Booth Editor please follow these steps:
Register Today for Ed Expo To register for Ed Expo online, click here. To reserve your housing for Ed Expo online, click here. NSSEA dealer members can register for Ed Expo for just $50 per person, a savings of $100 per person over the nonmember rate. Join or renew today to receive all the benefits of membership! For more information, visit www.NSSEA.org or call Customer Service at 800.395.5550, option 2.
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2009 2010 2011 Essentials Weekly Editor: DeShuna Spencer To advertise, click here. Mailing Address: NSSEA, 8380 Colesville Road, Ste. 250, Silver Spring, MD 20910. ©NSSEA 2009 |
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