NSSEA Webinar Series
NSSEA Webinar Series is an educational webinars is designed with NSSEA members in mind, and as a valued NSSEA member you have exclusive access to them as part of your membership investment.
| Title: | An Introduction to the English Language Learner (ELL) Market |
| Date: | Thursday, March 1, 2012 |
| Time: | 2:00 - 3:00 p.m. ET |
| Price: | NSSEA Members – No Charge for Participation Nonmembers – $29.99 |
| Type: | Group Internet Live |
| Field of Study: | Marketing |
| Prerequisites: | None |
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Purchase The 2011-2012 Course Crafters Guide to the ELL Market.
Webinar Description
The ELL market is the fastest-growing segment of the Prek-12 market. As the language minority and immigrant population grows all across the country, the ELL market presents increasing and significant opportunities for parent/teacher stores, publishers, and other suppliers to schools. This practical webinar will provide an overview of the ELL market and the urgent needs of this burgeoning and at-risk student population, based on the presenter's recent market research, "The 2011-2012 Course Crafters Guide to the ELL Market."
Tune in for this free preview of Lise Ragan's Ed Expo Dealer Conference workshop, taking place March 21 from 1:15-2:30 pm in Baltimore, and learn how to market and sell to this growing market.
About the Facilitator
Lise Ragan, CEO, Course Crafters, is a former ESL teacher and a 30-year veteran of educational publishing, with extensive experience in developing curriculum materials for English language learners. She is the founder of Course Crafters, Inc., an established and successful developer of K-12 ELL materials. Over the past 14 years, Course Crafters has been an author and developer of ESL programs for many educational publishers, including LeapFrog, SchoolHouse (Language First!), Rigby/Harcourt Achieve (On Our Way to English), and Berlitz/Children's Television Workshop (Sesame English). Course Crafters is also a consultant on the K-12 ELL field; the company has published several seminal research studies, including The Course Crafters Guides to the ELL Market (copyright 2003, 2005) as well as providing consulting services to companies including Scholastic, Pearson Digital Learning, and Houghton Mifflin. Lise holds a B.A. in Languages and Education from Dickinson College, Carlisle, Pennsylvania, and has earned graduate credits in linguistics and education. She is a frequent speaker on the ELL field in the U.S. and overseas.
